There's audio-phoolery, then there's bike-idiocracy.
A friend is also on this bike thing, crazy expensive and more delicate than wet paper.
Everything is under-engineered under the excuse of reducing weight and will break under light use. Don't ever think on falling!
Saving 10grams on the wheels nuts using almost transparent aluminium nuts with 0.5mm pitch threads that will break when shouting at them.
Suspension have no bushings, bearing or grease, because you know, more weight, so aluminium rubbing aluminium, won't last 3 months without new parts.
A 1mm bronce sleeve would last for ages, but again, they wouldn't sell so many repair parts would add 10grams, so many mass could become critical and break the space-time.
That people becomes so obessed, that they will spend hundreds for saving 50-100grams.
"Whoah it feels so light now". Placebo effect at its finest.
Every 300km something else breaks and he will always repeat the same thing, trying to convince himself, "Hey It lasted 300Km, that's great".
They definitely found a way to make people waste their money!