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| DigiKey unveils their new logo/branding |
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| james_s:
--- Quote from: SiliconWizard on May 18, 2023, 10:48:33 pm ---Logos have to evolve over time. --- End quote --- Why? I really don't understand the appeal of change for the sake of change. Take for example the General Electric 'meatball' logo, it has remained unchanged for over a century, it is instantly recognizable and personally I've always found it attractive, it would be stupid to spend effort "evolving" it. Or Mitsubishi, the 3-pointed logo originally represented an airplane propeller because that's what the company made at the time, it has remained unchanged for decades. It's a logo, its sole purpose is to be a recognizable symbol, it doesn't have to represent anything specifically related to what the company is currently doing. *edit: Ok somebody posted something about the GE logo while I was typing this and technically I guess it has evolved over time but the changes are very subtle, largely just coloring and the thickness of the strokes. It's still the same recognizable logo for over a century. |
| Benta:
--- Quote from: Tomorokoshi on May 18, 2023, 11:31:53 pm ---Now, Motorola has a really good logo for quite some time. Then the MBA gang got involved and managed to come up with forgettable variations of ON Semiconductor, Freescale, onsemi, etc. after splitting things off. Remind me of how much of the cell phone market Motorola retains? Hewlett-Packard splitting up into separate businesses also managed to come up with nondescript names and uninspiring logos. --- End quote --- That's irrelevant. All the examples you mention were divisions being sold off. We're talkind rebranding existing companies here. |
| Tomorokoshi:
--- Quote from: Benta on May 18, 2023, 11:40:52 pm --- --- Quote from: Tomorokoshi on May 18, 2023, 11:31:53 pm ---Now, Motorola has a really good logo for quite some time. Then the MBA gang got involved and managed to come up with forgettable variations of ON Semiconductor, Freescale, onsemi, etc. after splitting things off. Remind me of how much of the cell phone market Motorola retains? Hewlett-Packard splitting up into separate businesses also managed to come up with nondescript names and uninspiring logos. --- End quote --- That's irrelevant. All the examples you mention were divisions being sold off. We're talkind rebranding existing companies here. --- End quote --- Actually, it's completely relevant. See, for instance, how the different GE units retained the base GE logo. There was no reason that when Motorola split up, that they couldn't have split into "Motorola Semiconductor", "Motorola Communications", "Motorola Computers" or what not. Even though they would have independent management. However, that is all a separate topic of whether they should have split up at all. |
| james_s:
--- Quote from: Tomorokoshi on May 18, 2023, 11:50:38 pm ---Actually, it's completely relevant. See, for instance, how the different GE units retained the base GE logo. There was no reason that when Motorola split up, that they couldn't have split into "Motorola Semiconductor", "Motorola Communications", "Motorola Computers" or what not. Even though they would have independent management. However, that is all a separate topic of whether they should have split up at all. --- End quote --- It's possible there were legal reasons, I don't know anything about the split but I think that was what happened with HP, one part of the company had legal rights to the HP name and logo, the one that became Agilent did not. |
| langwadt:
--- Quote from: Tomorokoshi on May 18, 2023, 11:50:38 pm --- --- Quote from: Benta on May 18, 2023, 11:40:52 pm --- --- Quote from: Tomorokoshi on May 18, 2023, 11:31:53 pm ---Now, Motorola has a really good logo for quite some time. Then the MBA gang got involved and managed to come up with forgettable variations of ON Semiconductor, Freescale, onsemi, etc. after splitting things off. Remind me of how much of the cell phone market Motorola retains? Hewlett-Packard splitting up into separate businesses also managed to come up with nondescript names and uninspiring logos. --- End quote --- That's irrelevant. All the examples you mention were divisions being sold off. We're talkind rebranding existing companies here. --- End quote --- Actually, it's completely relevant. See, for instance, how the different GE units retained the base GE logo. There was no reason that when Motorola split up, that they couldn't have split into "Motorola Semiconductor", "Motorola Communications", "Motorola Computers" or what not. Even though they would have independent management. However, that is all a separate topic of whether they should have split up at all. --- End quote --- with the split they became independent public companies, why would they retain the name Motorola if they are no longer part of Motorola? |
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