General > General Technical Chat
DigiKey unveils their new logo/branding
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ebastler:

--- Quote from: james_s on May 18, 2023, 09:12:59 pm ---I've never understood why companies do this. Not only do they do it, but they spend exorbitant amounts of money in many cases to pay someone to design the new logo.

--- End quote ---

In DigiKey's defense, the new logo certainly does not suggest they hired someone expensive to design it.  :P
rsjsouza:
To my taste the prior logo was visually more unique, although harder to read.

Just for posterity, attached is the old logo. The king is dead. Long live the king!
coppercone2:
I don't blame them, for the sake of the workers, sometimes you see the company logo too much and it gets obnoxious
SiliconWizard:
If they had done what almost everyone else does these days, they would have come up with this:


No doubt some will prefer it, actually, but as far as being memorable and unique, not so much. ;D
floobydust:
They should've had a contest for the new logo design, prizes for the top 10 or so. Just to have fun with customers, even if they all get rejected/overruled in the end. I have seen some companies do this and it was better than using graphics arts professionals that are clueless about the company to come up funky text. The mid-80's logo was exciting lol.

In the new very big warehouse, where are the staff facilities, lunch room, games room, place to sit down for a while?
The loading bays, and I've worked in some, right next to the boxing conveyors... get freezing cold and dry in winter, ESD central.
Is there more to life than Amazon-tier mega-distribution?
Do they have any giveaways? Cheeseball coffee cup? Advertise on EEVblog? Take the heat for their mediocre website?


--- Quote from: langwadt on May 19, 2023, 02:27:55 pm ---why waste space in the warehouse on through-hole parts of few  is buying them, and they just expire?  [...]

--- End quote ---

It's not about the warehouse size, this is cave man gronk has big warehouse lol.
As Ron Stordahl stated, he found the engineers doing DIY hobby stuff at home, will at work spec Digi-Key part numbers in BoM's, so they ended up getting their foot in the door for big orders, larger builds.
I'd looked for through-hole 7-seg LEDs and DIP-16 sockets for repairs, pretty much gone now.
And you can tell Digi-Key has stale parts, no surplus section (aside from semi's to Rochester), no blowout pricing deals, no bait and loss leader products that I can see.


--- Quote from: langwadt on May 19, 2023, 02:27:55 pm ---[...] if they can't get a date or stock from the manufacturer how should they give you a date or sell any?

--- End quote ---

Other distributors not only had stock of many items, but also give order dates so I can at least gauge when stock might be available. Digi-Key gives nothing. They used to give dates. Going there to design in, is no longer possible as far as the part's lifecycle or if it's been on order for months etc. because it's masked.
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