General > General Technical Chat
DigiKey unveils their new logo/branding
bsfeechannel:
--- Quote from: Bobertsawesome on May 18, 2023, 05:12:20 pm ---https://www.digikey.com/en/news/press-releases/2023/may/digikey-unveils-updated-logo-and-brand
A sad day for the old logo. Otherwise, nothing has changed...
--- End quote ---
I like the color.
AndyBeez:
I remember when British Airways decided to paint 'art' on the tails of our fleet because the union flag branding was regarded as, in today's speak, not woke. Huge mistake.
Branding is so hard to get right and so much easier to make a fortune getting it very wrong.
Digikey? Kind of reminds me of the Radio Spares logo which has not changed in decades. Maybe that was the mission.
TimNJ:
No problem with the new logo, really. If I were them, I probably would’ve just flattened out the old logo, which still had that Microsoft Office 2007 embossed effect thing going on. The oval was sort of a defining part. If they wrapped the new font in an oval, that might’ve kept it a little more on brand.
But meh, it’s mostly a nothing burger to me.
TimNJ:
There, I fixed it?
floobydust:
Marty start the DeLorean! go back to a time when people had some creativity and the ability to be edgy lol.
Digi-Key was plain text 1974 then 1975 added the DIP IC. I like the late 80's striped one.
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