General > General Technical Chat
DigiKey unveils their new logo/branding
Bobertsawesome:
https://www.digikey.com/en/news/press-releases/2023/may/digikey-unveils-updated-logo-and-brand
A sad day for the old logo. Otherwise, nothing has changed...
thm_w:
Thought the new logo looked cool.
The favicon looks like crap though:
james_s:
I've never understood why companies do this. Not only do they do it, but they spend exorbitant amounts of money in many cases to pay someone to design the new logo. The whole point of a brand is familiarity, if you change the logo that's changing the brand and making it look unfamiliar, and why? I'm not any more likely to buy from DigiKey now than before, not really any less either so whatever. What would increase the likelihood of buying from them is if they would get rid of that god forsaken marketplace crap, or at the very least make it so the 'exclude marketplace' checkbox was sticky. I find having to click that every single time to be infuriating and it has pushed me toward Mouser despite DigiKey having a far superior parametric search and sorting engine.
Bobertsawesome:
Well they are just moving into their new fancy warehouse. My order last week was in 2 shipments with the note that they are still transferring items. My guess is it's all part of a marketing team refresh into this new automated ecosystem they have. They surely have been focusing more on their YouTube community page. I "won" a goodie bag from a contest they had a month or so ago (I say "won" because it was a 5-winner prize and exactly 5 people including me entered ;D).
But yes I concur that these companies spend silly amounts of money on rebranding. Like millions for a firm to come in and make a more basic logo, taglines, etc. Digikey is still privately owned though so no worries about major corp BS yet.
SiliconWizard:
Logos have to evolve over time. This one is not particularly fancy or interesting, but that's been the trend in graphics design for over a decade now, so that's pretty average.
All this flat and minimalist stuff. But I've seen more boiring - many companies have changed their logo to something with just their name using an arial font or very similar. At least Digikey used a relatively "fancy" font, that's surprising.
Navigation
[0] Message Index
[#] Next page
Go to full version