The average Joe isn't THAT stupid. They know LED bulbs are more effecient. We don't need to have the gonvernment tell us how to use OUR ELECTRICITY that WE PURCHASED. If I want to waste 10KW blasting terrible music out into the desert with giant tube amps for no reason, I have the right to do so. It's not the consumers fault some countries have trouble switching to renewables.
Yes, the average Joe really *is* that stupid, otherwise incandescent lamps would have all but vanished from general use 20 years ago. The only reason the government got involved is because the general population demonstrated that they are absolutely clueless on these matters.
If we left this sort of thing entirely up to the free market we'd still have people buying cars with carburetors getting 10mpg, houses with little insulation, low efficiency furnaces, boilers and air conditioners, single pane windows, etc because the upfront purchase price is lower and most people are utterly clueless. The much greater energy consumption would mean higher energy prices and more pollution for everyone, not just the stupid people. I've long been baffled as to why this is, but the average consumer looks ONLY at the up front purchase price.
IMHO the numbers aren't that clear, at least it very much depends on how you interpret them...
Like this has been shown already:
LED(10W): initial cost 3USD, total consumption: (30000hrs*0.01kW*0.15USD/kWh)+3USD = 48USD
incadescent (60W): initial cost 0.5USD, total consumption: (30000hrs*0.06kW*0.15USD/kWh)+30*0.5USD = 285 USD
Dramatic, yes? But please consider this is over 30000 hours (~3.5 year) non stop operation, that is practically more than a (human) lifetime of usage in an average household... for that period, the gain ain't that much.
Also, most likely the money saved on the electricity will be spent on other activities those are also polluting the air/consuming electrical power (more or less?), so not much gain there either...
Ideally, what you save on using LED bulbs should be spent to help others to replace their incadescent bulbs to LED, if we'd really care about our energy consumption...