Farewell to Intersil

[Nauris]

These logos just seem to grow taller. Littelfuse Z80?

[coppice]

Wholly subjective opinion.. I like the name "Intersil" much more then "Renesas" which reminds me of a name one might give an illness.

While we're necroposting, I always thought that Renesas sounded like a Frenchman's backside (Rene's Arse).

Renesas seems like a classic "last .com left in the shop" kind of name.

[schmitt trigger]

Corporate name changes are just another example of “corporatespeak”.

Believing that s name change will somehow revitalize a stale corporate culture and limp product portfolio.

[bd139]

Yes. It's all marketing wank. I remember getting involved in a massive rebranding for a defence contractor back in the late 1990s. Mostly they got a typeface designed for their logo and then got the arse after three million dollars was spent on companies coming up with shit and they only got the letters that were in their company name in the TTF file, then found out it was an off the shelf typeface and it was barely different to the old brand to start with.... 

[coppice]

Corporate name changes are just another example of “corporatespeak”.

Believing that s name change will somehow revitalize a stale corporate culture and limp product portfolio.

Renesas needed a new name. None of the constituent parts wanted to use their own name on an organisation that was one the brink of financial collapse from day one. What is bizarre is that a company still tettering on the brink to the extent that the main way to sell against Renesas is to say "but will they still be here by the end of your production run" can still find the money to buy anyone.

[aandrew]

Wholly subjective opinion.. I like the name "Intersil" much more then "Renesas" which reminds me of a name one might give an illness.

I just have trouble pronouncing Renesas. Is it

* ren (rhymes with 'hen') ah sauce
* ren e sas (rhymes with brass)

or something inbetween?

[Vtile]

renaissance
Renes ass

[Stray Electron]

Might even have electrolytes. It's what plants in the boardroom crave.

  LOL!  That's Idiocracy for you!

[schmitt trigger]

Those plants might be a really strong cannabis strain