I can't see how voltage reduction would help with the majority of appliances.
Devices like dishwashers, washing machines, etc. all draw heating current to meet a temperature set point, so lower voltage will simply extend their heating cycles. I^2 losses in feed cabling will reduce, but this may well be counterbalanced by the losses of the machine being greater as the respective cycles operate for longer, losing more energy over that time.
The same applies for the cooling cycles of refrigerators, although perhaps the start-up current would be mildly reduced, I can't see this being considerable.
Anything with an SMPS will generally be more efficient at higher input voltages, although the difference between 230V and 245V is likely to be negligible.
In fact the only thing I could see an improvement on would be devices using fixed AC to accomplish a task with no feedback - fans, incandescent lights (do people really use these any more?) and maybe certain inexpensive LED lamps. Almost everything else will be about the same, or better, on higher input voltages.