General > General Technical Chat
Fluke took down my Ebay listing for Trademark infringement
eleguy:
It is here the same. In principle you should never say something is better than that. Instead you can always claim you have the BEST (cheapest, fastest, coolest,...) without having too much evidence having so.
BrianHG:
Dave, is it possible for you to place on your Ebay add: Click this 'Link' here to see our meter compared to other industry brands.
And at that link, you will host your comparison on your own web server with the 'Fluke' name...
This way, you wont be violating Ebay's policy on their website.
If Fluke wants to stop you now, they will need to reach you or your private web hosting server.
RoGeorge:
I vaguely remember something similar about fair advertising here, in EU, meaning you are not allowed to "shame" other brands while advertising yours, no matter if your product is better or not.
The idea is to not elevate your product on the expense of other brands, or by "borrowing" fame from another brand. Advertising by comparison (or by association), is not considered fair.
EEVblog:
--- Quote from: SiliconWizard on March 24, 2024, 05:58:57 am ---Comparative ads with explicit names of competitors are illegal in some countries (it is over here, although I don't know the intricate details.)
I don't know which law eBay is following exactly, it's probably a huge legal mess due to its international nature, like most online businesses.
--- End quote ---
It's a trademark right system ebay put in place:
https://www.ebay.com.au/help/policies/listing-policies/selling-policies/intellectual-property-vero-program?id=4349&mkevt=1&mkdid=4&mkcid=29&bu=44402467375&trkId=140087210000
Fluke have registered their trademark with that VeRO system and then can just flag listing which I presume get them automatically taken down.
It says if I want to cplain then I have the contact Fluke and get them to remove the flag on the listing, ebay can't do it and won't get involved.
EEVblog:
--- Quote from: RoGeorge on March 24, 2024, 07:06:17 am ---I vaguely remember something similar about fair advertising here, in EU, meaning you are not allow to "shame" other brands while advertising yours, no matter if your product is better or not.
The idea is to not elevate your product on the expense of other brands, or by "borrowing" fame from another brand. Advertising by comparison (or by association), is not considered fair.
--- End quote ---
This is about trademark usage.
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