On serious side though, I'm very interested like the "behind the scene" thingy on this project.
I guess it must be a complex task, as the work and responsibility spread across so many buildings, from management like dealing with different buildings owners, also others aspect like they're all not built & finished at the same time, down to nitty gritty of technical challenge like how they maintain the LED displays that have brightness, contrast and density so evenly spreaded, the power, management and billing and etc for running this.
Its quite dizzying for me personally to even think about it. Wish there will be a coverage/documentation on this kind of project, must be interesting.