Why? If you're sitting (or flying through) the beam, the ERP tells you exactly what you'll experience right there. Like T3sl4co1l points out, it's just like with LEDs. You can tell me all you want that the 50,000mcd LEDs are "misleading" because they put out the same number of lumens as a 100mcd LED, but you'll be singing tune if you stare down the barrel of one.
It tells you nothing about what you'll experience right there, without knowing radiation pattern and distance.
If you say 0.5W then you know that at most you would see that much power.
mcd is also useless unless beam angle is given as well.
If you place a photodetector in the brightest part of an LED's beam, the reading it registers can be found using mcd rating and distance alone. No need for radiation patterns. This is the
whole point of the mcd unit.
If you place an RF detector at the "brightest" part of a satellite dish's radiation pattern, the readings you'll read are given by ERP/EIRP and distance alone. This is the
whole point of ERP/EIRP.
Using EIRP to confuse a 100KW device with a 0.5W device is one good example where EIRP leads one astray.
That's dumb journalists confusing EIRP with power. If people stated EIRP in W/sr, that'd be fine to dissuade journalists from misusing it. But then it'd be harder to use for people working from dipole/isotropic formulae.