Installations like those in the OP pic are most often done using DMX equipment.
The DMX protocol is used in show biz for light shows, theaters, outdoor concerts, clubs, movies (animatronics), etc. That is why all kind of on the shelf components, including outdoor DMX controllers (IP68), can be bought ready made.
There are a few programs that can use MIDI controllers to easily control DMX devices live (stage lights, dimmers, spot-heads, LASERS, etc.), and it is also possible to record (or design) an entire show then playback it later (includes picture to light conversion features, like on that roof in the OP).
FreeStyler is an example of a free software for DMX control, if you want to try your stage-lighting skills. Designing a good light-show is an entire new skill than laying out the DMX network. There are many programs to help with DMX shows, some are easier to learn than Freestyler, but quite pricey for home use.
DMX standard appeared long before addressable LEDs.
https://en.wikipedia.org/wiki/DMX512