You get their attention by
offering lots of money! (Am being serious).
People get SO used to using Google, (myself included!), that they forget, or do not properly
realize, what they are about! They are not a charity, but a HUGE commercial enterprise, making
billions of dollars in Advertising. YES... you can 'find' anything you want, but if you are a Website
developer/company, the days are LONG GONE when you simply added a list of 'Key-Words' to
some meta tags in your page header!! It's now virtually like buying shares, and paying enough
money for 'words', to be higher on the tree than others. 'AdSense' is just one of NUMEROUS
synonyms used over the last many years, to basically 'barter' for 'keywords/phrases' to the highest
bidder, in order to be at the top of the results lists! And you can/do pay per click for visitors!.