I have never looked into cell phone tracking but right off the bat I would think of just interfacing with the wireless transceiver(s) of the victim's cell phones and using the raw signal to do things like calculate signal strength in order to get an idea if you are getting closer/farther to the source. If you had multiple sensors then you could also triangulate position. In addition, there are likely to be command queries where the search system can ask the cell phone for information such as cell ID, round trip time/ping, and so on that may be useful in helping improve accuracy.
As far as Bluetooth, I'm reminded of Apple's iBeacon implementation. I think there were a few crowd-source projects in the past which implemented this to find stuff with phones utilizing tags.