Not the CEO but higher, a board of directors member of Vodafone NZ.
Some background.
A few decades back one of our first startup ISP's that challenged the big boys was the rapidly popular IHUG whom offered sensible packages at good prices that none of the others did and up to 5 free email addresses with each data package.
Not being big users back in the 90's and using dialup we selected a small package however it was still some $50/mth and after a few years this popular little upstart IHUG was snapped up by Vodafone and for some years our packages and fees remained unchanged and so they should and later we were provided with a ADSL1 service that after some years was upgraded to ADSL2 although many more customers by this time had loaded the system the service was no better.

And it stayed that way for some years while districts all around us had services further upgraded to ADSL2+ which could provide 10MB/s at a couple of km from your local box whereas our connection at best provided 1.7 MB/s of a theoretical 2 MB/s over a total of 5km backhaul to our local exchange.
Then one day in the mail came the Vodafone announcement that our 5GB/$50/mth connection would jump to 10 GB/mth IIRC but cost would rise to $65/mth.

Stunned mullets we were trying to work out how we might use all this additional data when with the pitiful connection as we couldn't use what we were already subscribed to !
Staring at ~30% increase for no additional benefit enraged us so study of the NZ Vodafone board of directors was undertaken to find one that might have some technical knowledge and properly understand the predicament they had forced on us.
Having found the most likely candidate and their publicly listed email a detailed letter of our situation was sent and within a day or 2 a string of emails started with attempts to unload our situation onto the failings of the NZ copper connection provider whom...... Vodafone and other ISP's had complained to the NZ Commerce about their high connection costs to the nations copper for last mile data connections.
Our dumb Gubbermint turned a blind eye to these ISP's shenanigans and the copper provider had to discount their charges to the ISP's which killed their budget forecasts for internet provision upgrades for the next 5-8 years which left us stuck for some years longer with a substandard service.

Anyways I digress some and Vodafone for the next little while rewarded us with acknowledgement we were in an unenviable position and instructed their accounting division for our fee to remain at $50.

However just a few further years went by until the next bombshell from Vodafone arrived......notification they would cease provision of our 2 email accounts within a few months.

Little has ever made me angrier than this and never never could I ever recommend these twats to anyone !
F**k Vodafone !
That much so we went to a more expensive but much faster 5 GHz P-P link with unlimited data from a Mom&Pop ISP then cut the copper and raised 2 fingers to the nationwide network and Vodafone and within about 3 years our local box was fitted with fiber backhaul......years later than was forecast.
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