from online discussions I have read, Brother (brand) is the one to go for if you are offended by HP's style of tactics.
I also won't buy samsung printers again; there was a thread here about that phoning home and also having you agree to an EULA that was dubious, at best, and allowed them to steal your data if they so chose. I can drive that samsung laser from linux (no proprietary driver, no EULA to 'sign' etc) - but its still on my do-not-buy-ever-again list.
I try to avoid samsung on all things if I can. they make some nice fast nvme ssd modules but I still resist buying from a hostile brand.
then again, any large company, these days, becomes hostile. its like the batman movie, you either die a hero or live long enough to become one of the bad guys. become a large enough company and you turn evil, it almost always happens when green (I mistyped 'greed', but green, aka, MONEY, also works here) and extreme capitalism are the only motivating factors for a corp.