General > General Technical Chat

I don't like the new digikey logo

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james_s:
I do like the old logo better, though I don't really care much. What does annoy me is that they actually wasted resources changing it. I simply cannot see how a new logo will result in any additional profit, their customers are engineers, we generally don't give a crap about such things.

Bud:

--- Quote from: EPAIII on July 05, 2023, 09:17:59 am ---Why change it?

Well, the person responsible had to do something to justify the six or seven digit salary.

So you think I'm joking. Wanna bet?

--- End quote ---
Extra $$$$$ to the salary if you also design the company's Mission Statement.

SiliconWizard:
So did you guys get used to it yet or not?

I personally think the old logo was a bit of a mess, the new one is leaner and, having just one color, is also cheaper to print on various media. The font used looks a bit like one of those fancy modern fonts of the 80's. So to be fair, they have managed to do something new while keeping an air of nostalgia.
Not that I care a lot, but here's my latest thought.

amyk:

--- Quote from: schmitt trigger on July 06, 2023, 08:31:26 pm ---Tooki;
Thanks for your corrections on the Yamaha logo.

So… that leaves only General Electric and Ford?

--- End quote ---
Both of them have changed their logos slightly too.

newbrain:

--- Quote from: james_s on July 06, 2023, 08:47:58 pm ---we generally don't give a crap about such things.

--- End quote ---
As ~75 posts and two threads show   ;D


--- Quote from: james_s on July 06, 2023, 08:47:58 pm ---What does annoy me is that they actually wasted resources changing it.

--- End quote ---
Because you don't care.
Though DK is targeting a mostly uncaring community, it still might be beneficial to present itself with a more modern look.

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