Yep. In fact, that video itself is sponsored by the manufacturer of the industrial CT scanner used.
I’ll also proudly state that I gave the video a thumbs-down due to the blatant misrepresentation of a Thunderbolt cable as a USB-C cable in the title, and failure to properly explain the difference subsequently. The video gives the impression that the Apple cable is an impressive feat of gratuitous overengineering, without going into _why_ it’s so complex. They don’t compare any other Thunderbolt cables, nor even any USB 3 cables, just USB 2 cables of various quality. And the technical explanations are… I’ll generously call them “oversimplifications for a lay audience”.
So very cool imaging, very poor video.