I'm noticing lots of cases where I've initially picked up my flashlight; it's one that hasn't much for visual clues, as to which end is which, business end being the lamp output. Very similar issue, where smartphone package lacks much in 'cues' as to which end is top, which is bottom.
Statistically, either way (when picking up), should present at about 50% / 50% but it always seems like 90% of the time, the act of picking the thing up...it goes to the wrong 50% !
OK, I never studied statistics, but.., is that really a science ? lol
And so, having the flashlight newly in hand, I've learned literally been doing quick hand swipes, to feel for the 'front' lens, and, like I said, 90 % of the time...it's wrong and there I am, distracted and annoyed.
(Don't try this while driving). I need a DOUBLE HEAD action flashlight, where the feature orientation doesn't matter as your on-off button is right there, every time. No fuss or timid glances to distract from present focus, just a well thought out package design that really does a good job!
Of course the 'prototype' model only required a few pieces of DUCT TAPE, and I'm good to go, hyper-efficient.
lol