After figuring out I was a sucker sticking with the traditional brands as I noted here.
https://www.eevblog.com/forum/testgear/dsox2000-and-3000-series-licence-have-anyone-tried-to-hack-that-scope/880/I wondered if the test equipment market is mostly using ODM model like computer systems these days.
If you are not familiar with original design manufacturer (ODM) it is not the traditional OEM market where people re-label existing white box equipment. The manufacture like DELL provides requirements to an ODM like Quanta which does all the of the design and manufacturing but the design is typically unique to the brand. This has been true for almost all laptops, computer and servers for well over a decade now as HP/DELL and the former IBM sold off their manufacturing a long time ago and purely source from a handful of companies in Asia.
The reason I ask is that compared to the past where off-brand gear use to be obviously designed by less experienced individuals the newer gear that I have seen released seems to be consistently designed to a price point.
I have a hunch that while Rohde & Schwarz HMO line has design elements that still point to a brand identity (even if it was an acquired one) that it is highly likely the same designers may have also worked on the products for the rising brands from Asia. Obviously there is still the value added features that can differentiate products and brands but if the industry is not there today I assume it will be there soon.