Kickstarter vs. Arduino *ding*ding*ding*

[Obi_Kwiet]

This kickstarter seems stupid anyway. I don't see what you could do with it other than make slightly more elaborate, but just a useless "Hello World" blinking led type programs. If you want to do anything useful you will at least need to go breadboard or perfboard, at which point the modularity advantage is lost.

[nardev]

The people who are buying arduinos are not buying them  to make production stuff - they're hobbyists having fun, and the arduino support community and ide make that possible. This is why the Arduino folks need to protect their brand.
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I know company that uses arduino as dev platform for their devices