Lattice changing their logo today.. I still like the old one.

[codeboy2k]

Lattice Semiconductor announced they are changing their logo effecting immediately.

I like the old logo better. They are also removing all references to device and platform from their chips, like MachX02, ECP3, SC, SCM
These are all gone from the tops of the chips now.

The product will still work as before of course, but I don't know who in Marketing thought it would be better to NOT tell us what chip
we are looking at.

Full details here:  http://www.latticesemi.com/documents/doc44912x28.pdf

pictures of the new logo and markings are attached.

[EEVblog]

 


Some consultant took their money and ran, no doubt 

Dave.

[siliconmix]

that is nuts .why bother

[LEECH666]

Maybe they want to save some cents with the product marking process, now that they removes the customized logos from the partmarking.

[Pat Pending]

The new short form logo (9 skewed boxes), reminds me of Freescale.

[metalphreak]

I'm at least 2x as likely to be using them in my future projects with that sexy modern logo on them.

[Uncle Vernon]

Isn't Lattice the traditional base for a New Zealand Salad? 

[Bored@Work]

I'm at least 2x as likely to be using them in my future projects with that sexy modern logo on them.

And I will throw a baby shower to welcome the new logo.