I again ask myself whether the pros and cons of this tech. are in balance. And I don't see it.
Pros: It will be cheaper to make movies, and ads. Some new artform will also develop itself, which will be completely dependent on these thech giants, censorship, payment, etc.
Cons: People within 1-2 years will not belive anything which they don't experience themself. Basically everything what broadcasting technology brought to us will be lost on the individual level.
That will mean complete social breakdown and chaos. (Just think about the flat Earth believer at the moment.)
I don't think people creating these technologies even think about the consequences what they do. They just do it because they can. Or the are afraid of "the enemy".
And all the features are aiming to replacing ANY need for humans. At the end the developers as well. Yes there is work going on modells which can replace even mathematicians, and I suppose also electrical engineers and the rest.
Some controlling will be needed at the beginning but the human capabilities of creating and understanding anyhing without these tech giants will be degrading rapidly. (Like when people completely forgetting map reading using the navi.) Possibly even supressed, as those not controlled fully will be suspicious and possible threats.
Even if no superintelligence would be created,(which is also a real danger) everything will be controlled by very few people on the level not imaginable even in dictatorships. I think if we don't stop this, our species will be extinct or living under nightmarish conditions very soon.