Buying from known brands does not assure quality, it only makes it more likely. The big guys are also competing for your dollars and the low price guys are taking their business. Some of them will naturally slip down a bit on the quality side to compete. If you could plot quality vs price for all the online retailers and all the distributors and manufacturers the correlation coefficient would be non zero and positive, but you would find not a simple line but a very fuzzy cloud. If you did the same thing over time you would see the same fuzziness, but the points would be moving around, mostly down and to the left.