Author Topic: Morr corporate rebranding bollocks - Atmel this time  (Read 8007 times)

0 Members and 1 Guest are viewing this topic.

Offline mikeselectricstuff

  • Super Contributor
  • ***
  • Posts: 12033
  • Country: gb
    • Mike's Electric Stuff
Morr corporate rebranding bollocks - Atmel this time
« on: May 30, 2012, 04:40:20 pm »
Youtube channel:Taking wierd stuff apart. Very apart.
Mike's Electric Stuff: High voltage, vintage electronics etc.
Day Job: Mostly LEDs
 

Offline 8086

  • Super Contributor
  • ***
  • Posts: 1086
  • Country: gb
    • Circuitology - Electronics Assembly
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #1 on: May 30, 2012, 04:42:22 pm »
What the hell, why even bother?
 

Offline ejeffrey

  • Super Contributor
  • ***
  • Posts: 1987
  • Country: us
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #2 on: May 30, 2012, 04:56:27 pm »
A rhetorical question I know, but so marketing types can justify their payroll.  Someone is probably already hard at work designing their next rebranding.  If they didn't waste time on stupid shit like this, the marketing department could be cut in half and management would start to think it was less important than product development or customer support.
 

Offline olsenn

  • Frequent Contributor
  • **
  • Posts: 993
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #3 on: May 30, 2012, 04:59:40 pm »
Who cares about this.. all they did is redesign their logo to freshen it up.
 

Offline Zad

  • Super Contributor
  • ***
  • Posts: 1013
  • Country: gb
    • Digital Wizardry, Analogue Alchemy, Software Sorcery
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #4 on: May 30, 2012, 05:24:47 pm »
Usually logos mutate more subtly. Arsing around like this is usually a sign that a company is in difficulties and trying to relaunch itself.

Offline Rufus

  • Super Contributor
  • ***
  • Posts: 2094
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #5 on: May 30, 2012, 06:10:37 pm »
-Sigh-....

http://www.atmel.com/

Quote from: Someone on AVR Freaks, presumably from Atmel
It carries forward a bit of our previous identity but with a fresher, more forward looking feel. We’re just starting to rollout it. You’ll start seeing it more broadly in the coming weeks and months. Let us know what you think.
Wankwords, although I can understand Atmel wanting to distance themselves from past performance.

Has Atmel done more than change a font?
 

Online BravoV

  • Super Contributor
  • ***
  • Posts: 6253
  • Country: 00
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #6 on: May 30, 2012, 06:22:49 pm »
Has Atmel done more than change a font?

<sarcasm mode ON>

For sure they've juggled the budget allocations within marketing dept while also bullied the finance dept for major inter dept budget shifts in order to squeeze the money for this new logo, how is that sound ?   ;D

I'd say that is quite some job they've done there especially with whole company's performance and track record lately.  ::)

Offline Bored@Work

  • Super Contributor
  • ***
  • Posts: 3932
  • Country: 00
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #7 on: May 30, 2012, 07:20:24 pm »
Quote from: Someone on AVR Freaks, presumably from Atmel
a fresher, more forward looking feel.

That slogan was probably a leftover from some failed antiperspirant advertising.

Quote from: Someone on AVR Freaks, presumably from Atmel
Let us know what you think.

As if Atmel gives a fart about what their customers think. Not about their products, not when their website relaunch rendered the site unusable and surely not about a pointless logo.
I delete PMs unread. If you have something to say, say it in public.
For all else: Profile->[Modify Profile]Buddies/Ignore List->Edit Ignore List
 

Offline free_electron

  • Super Contributor
  • ***
  • Posts: 7242
  • Country: us
    • SiliconValleyGarage
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #8 on: May 30, 2012, 07:31:43 pm »
a fresher, more forward looking feel.

So now they are at least looking in the general direction of the iceberg ...
Professional Electron Wrangler.
Any comments, or points of view expressed, are my own and not endorsed , induced or compensated by my employer(s).
 

Offline Bored@Work

  • Super Contributor
  • ***
  • Posts: 3932
  • Country: 00
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #9 on: May 30, 2012, 08:01:27 pm »
a fresher, more forward looking feel.

Please do not attribute such trash talk to me  :P

Quote
So now they are at least looking in the general direction of the iceberg ...

"The fresh breeze you are feeling is not because you left the fridge door open."
I delete PMs unread. If you have something to say, say it in public.
For all else: Profile->[Modify Profile]Buddies/Ignore List->Edit Ignore List
 

Offline AntiProtonBoy

  • Frequent Contributor
  • **
  • Posts: 770
  • Country: au
    • Youtube Channel
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #10 on: May 31, 2012, 01:31:36 am »
I like the new logo better! As to whether the change was worth it, dunno, I guess that's another story.
 

Offline rolycat

  • Super Contributor
  • ***
  • Posts: 1090
  • Country: gb
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #11 on: May 31, 2012, 01:49:27 am »
They're right that it looks 'fresher' - it's the sort of logo you expect on milk or yogurt cartons. Maybe they should diversify...
 

Online EEVblog

  • Administrator
  • *****
  • Posts: 30082
  • Country: au
    • EEVblog
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #12 on: May 31, 2012, 03:06:43 am »
There's more important things to get worked up over

But that's what engineers do on forums, get worked up over trivial stuff!

Dave.
 

Offline AntiProtonBoy

  • Frequent Contributor
  • **
  • Posts: 770
  • Country: au
    • Youtube Channel
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #13 on: May 31, 2012, 04:14:25 am »
They're right that it looks 'fresher' - it's the sort of logo you expect on milk or yogurt cartons. Maybe they should diversify...
Etch it on a French perfume bottle:

"Tu pues. Portez-le."



* the Atmel bit is said in a whisper
 

Offline free_electron

  • Super Contributor
  • ***
  • Posts: 7242
  • Country: us
    • SiliconValleyGarage
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #14 on: May 31, 2012, 05:01:51 am »
Point is that atmel is in a bit of a pickle.. Three years ago they were even trying to sell themselves to microchip... Imagine that!
Theyre not so well. So it is logical thet a logo change is seen with a bit of a weary eye by some people.
Professional Electron Wrangler.
Any comments, or points of view expressed, are my own and not endorsed , induced or compensated by my employer(s).
 

Offline buxtronix

  • Contributor
  • Posts: 25
  • Country: 00
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #15 on: May 31, 2012, 05:29:43 am »
The rebranding might seem trivial and pointless to worry about, but I have worked in companies before where a change of logo (to something that rendered awful in monchrome) cost about $200mil.

I've never been fond of trivial stuff like this ever since.

 

Online EEVblog

  • Administrator
  • *****
  • Posts: 30082
  • Country: au
    • EEVblog
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #16 on: May 31, 2012, 05:46:01 am »
Point is that atmel is in a bit of a pickle.. Three years ago they were even trying to sell themselves to microchip... Imagine that!
Theyre not so well. So it is logical thet a logo change is seen with a bit of a weary eye by some people.

I seem to recall that it was Microchip who was trying to do the buying?

Dave.
 

Offline TerminalJack505

  • Super Contributor
  • ***
  • Posts: 1205
  • Country: 00
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #17 on: May 31, 2012, 05:47:14 am »
Point is that atmel is in a bit of a pickle.. Three years ago they were even trying to sell themselves to microchip... Imagine that!
Theyre not so well. So it is logical thet a logo change is seen with a bit of a weary eye by some people.

The buyout offer by Microchip was unsolicited.  They offered $5 a share.  The offer was rejected by Atmel.
 

Online EEVblog

  • Administrator
  • *****
  • Posts: 30082
  • Country: au
    • EEVblog
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #18 on: May 31, 2012, 05:53:34 am »
Point is that atmel is in a bit of a pickle.. Three years ago they were even trying to sell themselves to microchip... Imagine that!
Theyre not so well. So it is logical thet a logo change is seen with a bit of a weary eye by some people.

The buyout offer by Microchip was unsolicited.  They offered $5 a share.  The offer was rejected by Atmel.

With hindsight, and based on the share price, a good move. They jumped up to a high of $15, and are now just $7.

Dave.
 

Online vk6zgo

  • Super Contributor
  • ***
  • Posts: 5048
  • Country: au
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #19 on: May 31, 2012, 09:20:36 am »
Those of us in Oz will remember when the Channel 10 Network decided their logo should be the Roman           
numeral for ten,X,so it would be distinctive.
It turned out that there were very few Ancient Romans in the viewing audience,so it didn't last long. ;D
 

Online BravoV

  • Super Contributor
  • ***
  • Posts: 6253
  • Country: 00
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #20 on: May 31, 2012, 09:28:03 am »
Those of us in Oz will remember when the Channel 10 Network decided their logo should be the Roman           
numeral for ten,X,so it would be distinctive.
It turned out that there were very few Ancient Romans in the viewing audience,so it didn't last long. ;D

Probably the audience was in dissapointment cause they're expecting more X characters rather than single X ?  ;D  ..... j/k

Offline tom66

  • Super Contributor
  • ***
  • Posts: 3498
  • Country: gb
  • Electronic Engineer & Hobbyist
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #21 on: May 31, 2012, 10:44:53 am »
Hmm... Atmel's logo has changed. Because of this, I will now use Atmel products. This logo has really influenced my decision. More important than availability, price, support and features.

--

A while ago Mastercard got a new logo: http://1.bp.blogspot.com/-1ztXKx1vzuQ/Tr1563f2ZxI/AAAAAAAArSs/_h_WtzTEiJc/s1600/mastercard_logo27.JPG

Rubbish... the old one was simpler and easily recognised... why change it...
 

Offline amyk

  • Super Contributor
  • ***
  • Posts: 6540
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #22 on: May 31, 2012, 11:18:34 am »
They're right that it looks 'fresher' - it's the sort of logo you expect on milk or yogurt cartons. Maybe they should diversify...
I agree, that font looks more like something you'd find on a consumer product.

The old logo was more serious and industrial-looking.
 

Offline Bored@Work

  • Super Contributor
  • ***
  • Posts: 3932
  • Country: 00
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #23 on: May 31, 2012, 01:21:37 pm »
They're right that it looks 'fresher' - it's the sort of logo you expect on milk or yogurt cartons. Maybe they should diversify...
I agree, that font looks more like something you'd find on a consumer product.

The old logo was more serious and industrial-looking.

Maybe you nailed it. This is for the Arduino artists, who felt threatened by the old industrial looking logo. Now it is soft, and in baby colors to no longer make them nervous.


I delete PMs unread. If you have something to say, say it in public.
For all else: Profile->[Modify Profile]Buddies/Ignore List->Edit Ignore List
 

Uncle Vernon

  • Guest
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #24 on: May 31, 2012, 01:39:19 pm »
But that's what engineers do on forums, get worked up over trivial stuff!

Dave.

Bored isn't getting worked up. His table manners are permanently that way. I blame geography for his bitter outlook!  ;)
 

Online vk6zgo

  • Super Contributor
  • ***
  • Posts: 5048
  • Country: au
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #25 on: May 31, 2012, 03:10:33 pm »
Then there was Telecom Australia,who at great cost,changed their logo,put the new one up everywhere,& about a year later had to go round,removing them & replacing them with the same logo,but with "Telstra"on it instead.
 

Offline tom66

  • Super Contributor
  • ***
  • Posts: 3498
  • Country: gb
  • Electronic Engineer & Hobbyist
Re: Morr corporate rebranding bollocks - Atmel this time
« Reply #26 on: May 31, 2012, 03:23:51 pm »
And who can forget Consignia! Sounds like a horrible disease, but it's worse, it's the Royal Mail.

http://news.bbc.co.uk/1/hi/business/2002480.stm
 


Share me

Digg  Facebook  SlashDot  Delicious  Technorati  Twitter  Google  Yahoo
Smf