Author Topic: Another fallen brand repurposed - Blaupunkt  (Read 3567 times)

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Offline Deodand2014

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #25 on: April 01, 2019, 02:00:31 am »
Bought by Ford in 1999 for $6.45 billion. Sold by Ford in 2010 for $1.3 billion. Not such a good deal for them.

Ford ruined Volvo, they were completely out of touch with the customer and the reasons people bought Volvos. It was almost exactly the same thing GM did even more thoroughly to Saab. Instead of building safe, comfortable but simple and incredibly practical cars they started chasing after the luxury market trying to compete with makes like Audi and BMW. The cars became bloated and unappealing and much of the outdoorsy market wanting sturdy, roomy practical cars suitable for camping and skiiing trips, hauling cargo, etc was taken by Subaru.

When you've got a winning formula, stick with it. If you're going to look at a company as a "brand" then understand what the brand means to the people who buy the products.

Exactly, the company holding the Blaupunkt branding seems to have some dim idea of that since all the aftermarket car radios they offer are named after places (Something the original company did.), the radio in the video I linked to in the OP is called the Toronto (and does not appear on the Blaupunkt website so it may no longer be being offered.), others I've seen include the Salto & New Zealand.

Now all they need to understand is Quality control and not overstating your specs.

BTW it might be interesting to get one of those Toronto's while they last and replace the 'knock-off' part identified with the genuine item, if only to see if it affects the performance.
 

Offline ebastler

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #26 on: April 01, 2019, 04:42:34 am »
Exactly, the company holding the Blaupunkt branding seems to have some dim idea of that since all the aftermarket car radios they offer are named after places (Something the original company did.), the radio in the video I linked to in the OP is called the Toronto (and does not appear on the Blaupunkt website so it may no longer be being offered.), others I've seen include the Salto & New Zealand.

Now all they need to understand is Quality control and not overstating your specs.

The company which holds the brand has nothing to do with the product design and specs, I think. While all "Blaupunkt" products are presented on a shared website, they come from different licensees, who have licensed the brand for individual product segments:
https://www.blaupunkt.com/de/markenpartner/

The car radios come from a German company. They seem to have acquired not only the brand, but also the rights to technical designs; they claim to sell radios based on Blaupunkt designs, including the Blaupunkt tuner. The detailed "about us" page is only available in German, the English version is abbreviated:
http://www.bpautomotive.de/ueber_uns/evo_sales.htm

 

Online oPossum

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #27 on: April 01, 2019, 05:03:42 am »
The car radios come from a German company. They seem to have acquired not only the brand, but also the rights to technical designs; they claim to sell radios based on Blaupunkt designs, including the Blaupunkt tuner.

I think that would not be the Bosch era designs, because Bosch sold the Baupunkt brand in 2010 and that article is dated 2016.
 

Offline ebastler

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #28 on: April 01, 2019, 05:46:48 am »
The car radios come from a German company. They seem to have acquired not only the brand, but also the rights to technical designs; they claim to sell radios based on Blaupunkt designs, including the Blaupunkt tuner.

I think that would not be the Bosch era designs, because Bosch sold the Baupunkt brand in 2010 and that article is dated 2016.

Bosch sold Blaupunkt to a finance holding company (Aurelius) at the end of 2008, but Aurelius kept the operating company largely intact at first. After a few years of adding other product lines, establishing joint ventures, and selling the company once again, Blaupunkt went into insolvency in late 2015.

I don't think that there was time and motivation during those 6 years to completely reinvent the car radio product line. Hence, I would expect the current "Blaupunkt" radios to still have a lot in common with the ones from the Bosch era.

Edit: Typos...
« Last Edit: April 01, 2019, 07:36:23 am by ebastler »
 

Offline Gromitt

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #29 on: April 01, 2019, 07:57:42 am »

Ford ruined Volvo, they were completely out of touch with the customer and the reasons people bought Volvos. It was almost exactly the same thing GM did even more thoroughly to Saab. Instead of building safe, comfortable but simple and incredibly practical cars they started chasing after the luxury market trying to compete with makes like Audi and BMW. The cars became bloated and unappealing and much of the outdoorsy market wanting sturdy, roomy practical cars suitable for camping and skiiing trips, hauling cargo, etc was taken by Subaru.

When you've got a winning formula, stick with it. If you're going to look at a company as a "brand" then understand what the brand means to the people who buy the products.

Actually SAAB didn't give a damn what GM wanted, they went their own way regardless. The luxury cars came before GM because SAAB couldn't survive building "simple" and "practical" cars, they only made 100000 cars a year, and that was in the 80s when I worked there. SAAB was a very small car manufacturer.

 

Offline Deepak

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #30 on: April 02, 2019, 04:57:52 am »
Chinese companies have been buying up entire western companies, not just the brand names, for years.
Just a consequence of the huge trade deficits the West has been running with them for decades. They can't eat dollars, and they do not need our exports, so the only thing remaining is to buy T-bills or securities.

See https://en.wikipedia.org/wiki/Balance_of_payments

The causation is reversed here, by buying debt they were able to keep exporting and build their supply chains. Buying brands adds cachet to their exports so they can charge a higher price and reduce the amount of debt they buy in the future.

They obviously need our exports - the US is the largest food exporter in the world, and China is the largest food importer in the world. Equilibrium is inevitable, even the Communist party knows that. What they're hoping for is that the equilibrant point will be short and they will have an upward trajectory after that point based on their investment.
 

Online james_s

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #31 on: April 02, 2019, 06:07:06 pm »
Actually SAAB didn't give a damn what GM wanted, they went their own way regardless. The luxury cars came before GM because SAAB couldn't survive building "simple" and "practical" cars, they only made 100000 cars a year, and that was in the 80s when I worked there. SAAB was a very small car manufacturer.

They were a small company and a niche product, but the classic Saab 900 was a fantastic car, with nothing else like it before or since. Fun to drive, roomy, comfortable, relatively easy to work on, it's the only car I've ever seen where changing the clutch can be done in an hour and doesn't require removing the gearbox. If I could buy a brand new ~1990 900 Turbo today I would.

Near the end of the road there was some really goofy stuff at least in the US market, like the Saab 9-7 which was a rebadged GM Trailblazer SUV that they tried to "add Swedishness" to, with predictable results.
 

Offline soldar

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #32 on: April 02, 2019, 10:15:40 pm »
When I was s kid Blaupunkt, Grundig and other German brands were top of the line and the best you could get. How things have changed!
All my posts are made with 100% recycled electrons and bare traces of grey matter.
 

Offline helius

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #33 on: April 03, 2019, 12:54:05 am »


I think the Eddie Murphy SNL skit (viz. Blaupunkt) is funnier, but I can't find it online anymore.
 
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Offline Gromitt

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #34 on: April 03, 2019, 08:01:11 am »

Near the end of the road there was some really goofy stuff at least in the US market, like the Saab 9-7 which was a rebadged GM Trailblazer SUV that they tried to "add Swedishness" to, with predictable results.

That's GM for you. Whereas in Europe SAAB developed and built the Cadillac BLS.
 

Offline Deodand2014

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #35 on: May 22, 2019, 12:44:54 pm »
Just found another review of the 'Blaupunkt' Toronto...



Not all that complementary...
 

Online Homer J Simpson

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #36 on: May 22, 2019, 01:45:30 pm »
Just found another review of the 'Blaupunkt' Toronto...



Not all that complementary...

I watched that yesterday too.

" QC Passed " - With no power wire in the harness - nice -  :-+
 

Offline MT

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #37 on: May 22, 2019, 02:35:22 pm »
Brands used to mean something, now they are virtually irrelevant, just a name slapped on whatever stuff. The world would be a better place without the marketing types.

In China the opposite, Chinese prefer well known brands as it gives them a feeling of exclusivity. E.g like Volvo suddenly almost a luxyry car in their eyes, in Scandinavia just a slightly better tractor brand. Chinese wines almost non existent etc, etc everyone drinks imports and so on.
 

Offline tooki

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #38 on: May 22, 2019, 03:43:34 pm »
Brands used to mean something, now they are virtually irrelevant, just a name slapped on whatever stuff. The world would be a better place without the marketing types.

In China the opposite, Chinese prefer well known brands as it gives them a feeling of exclusivity. E.g like Volvo suddenly almost a luxyry car in their eyes, in Scandinavia just a slightly better tractor brand. Chinese wines almost non existent etc, etc everyone drinks imports and so on.
In countries where local brands have historically been of low quality, high quality brands (especially imports) have been a way to know you’re getting quality. (That imported quality products are often expensive is what relegates them to status symbols, too.)
 

Offline Deodand2014

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #39 on: May 26, 2019, 11:38:14 pm »
And when they put out products rated in 'Chinese Watts' (divide by at least three to get the true rating...) their reputation in the rest of the world goes down.

 

Offline Perfectbaguette

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #40 on: May 27, 2019, 05:31:15 pm »
Even weirder, there are also Blaupunkt e-bikes now. Obviously Chinese rebrands, the Blaupunkt mid-drive solution is Bafang with a different sticker. At least Bafang is somewhat reasonable as far as Chinese e-bike drive systems go, but still...
 

Offline blueskull

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Re: Another fallen brand repurposed - Blaupunkt
« Reply #41 on: May 27, 2019, 08:07:57 pm »
In countries where local brands have historically been of low quality, high quality brands (especially imports) have been a way to know you’re getting quality. (That imported quality products are often expensive is what relegates them to status symbols, too.)

Yup. Business opportunity.

After 3 consecutive buggy and short-lived phones from Sony, one Sony camera made in Japan with a leaky supercap, and one Vaio laptop made in Japan with a faulty touchscreen, I'm changing my mind.

I still favor Western test gears over Chinese ones, but I see for consumer stuff, the Chinese is catching up.

Sony was a great brand, and nowadays it still makes the best image sensors and professional mirrorless cameras, so does its high end TVs, but for its cheap consumer stuff, it's far away from state of the art.

And don't get me started on its audiophoolery. I love Sony headphones, they sound great, and they are comfortable. But when you dive into super high end, their marketing team starts to say bullshit such as "audio grade SD card" and the plain'ol cable madness.
 
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