Author Topic: New Tektronix Logo  (Read 19697 times)

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Offline KF5OBS

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New Tektronix Logo
« on: February 01, 2016, 04:17:58 pm »
What do you guys think about the new Tektronix Logos?

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Offline vinicius.jlantunes

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Re: New Tektronix Logo
« Reply #1 on: February 01, 2016, 04:43:21 pm »
I like the "full" version, not so much the other one.

Offline Stupid Beard

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Re: New Tektronix Logo
« Reply #2 on: February 01, 2016, 04:45:41 pm »
The monogram one looks more like "Tau Lambda" to me. Looks extremely bizarre.
 

Offline TinkerFan

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Re: New Tektronix Logo
« Reply #3 on: February 01, 2016, 05:00:18 pm »
I've nothing against the new full logo, but the circular thing is just horrible. What they must have thought. First Agilent, now Tektronix...
"A good scientist is a person with original ideas. A good engineer is a person who makes a design that works with as few original ideas as possible. There are no prima donnas in engineering." - Freeman Dyson
 

Offline NilByMouth

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Re: New Tektronix Logo
« Reply #4 on: February 01, 2016, 05:04:03 pm »
Nice blanding Tektronix... The k just looks badly formed.
 

Offline rdl

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Re: New Tektronix Logo
« Reply #5 on: February 01, 2016, 05:14:30 pm »
It's sad to think there were people that put a lot of hard work and effort into this and actually thought it was good.
 

Offline Tomorokoshi

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Re: New Tektronix Logo
« Reply #6 on: February 01, 2016, 05:28:29 pm »
And I'm not even a graphic designer.
 

Online chris_leyson

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Re: New Tektronix Logo
« Reply #7 on: February 01, 2016, 05:34:28 pm »
Tomorokoshi, that looks better, still not sure about the "K". Turned around for a few seconds to look at the logo on a 7854, that isn't right either, I don't think Tektronix put CRTs into anything these days.
 

Offline steve30

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Re: New Tektronix Logo
« Reply #8 on: February 01, 2016, 05:47:19 pm »
Looks decent to me :)
 

Offline NilByMouth

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Re: New Tektronix Logo
« Reply #9 on: February 01, 2016, 05:49:08 pm »
I also think that a rectangular border would be better for the monogram.
 

Online chris_leyson

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Re: New Tektronix Logo
« Reply #10 on: February 01, 2016, 06:09:16 pm »
CRTs, avionics displays, that's the only thing I can think of, as for TV's, maybe there are some CRT plants still running in China or South America but that's getting of topic. I think a rectangular logo would have been better maybe with TEK on the top and TRONICS in smaller print underneath. In terms of how you pronounce or say Tektronix it's Tek-Tronix, two T's not TK, is it TK-Maxx or something ? Got to be "TEK" not "TK".
 

Offline tggzzz

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Re: New Tektronix Logo
« Reply #11 on: February 02, 2016, 01:18:19 am »
When a company with professional customers thinks that significantly changing their logo will significantly improve future business prospects, you know it is time to sell that company's shares.
There are lies, damned lies, statistics - and ADC/DAC specs.
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Offline EEVblog

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Re: New Tektronix Logo
« Reply #12 on: February 02, 2016, 01:34:16 am »
 

Offline xrunner

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Re: New Tektronix Logo
« Reply #13 on: February 02, 2016, 01:40:38 am »
Logo - do not like.  ???
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Offline tom66

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Re: New Tektronix Logo
« Reply #14 on: February 02, 2016, 01:56:34 am »
The full size logo looks OK. Actually somewhat better than the original logo in my mind, as it was looking a tad dated. However, I do not like the reduced logo at all.
 

Offline forty-2

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Re: New Tektronix Logo
« Reply #15 on: February 02, 2016, 02:02:46 am »
I'm really not a fan of the branding trend to drop/alter some vowels, but then again, I'm hopelessly nostalgic.   The old round CRT logo on the green manual cover is the only Tek logo for me  ;)
 

Offline Zad

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Re: New Tektronix Logo
« Reply #16 on: February 02, 2016, 02:18:05 am »
I suppose in these days of re-branding, we should be grateful they haven't changed their name to Tekligensight . The new main full-form logo is fine. The small circular one though... It isn't just poor, it is terrible . The sort of thing I come up with for in-house product development, and then reject because it looks clunky and amateurish.

I can just imagine the meeting to discuss new logos, with all sorts of imaginative designs, and then the CEO opens the door to announce that they are all rubbish and you are all going to use something his darling 12 year old daughter has come up with.

Offline coppice

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Re: New Tektronix Logo
« Reply #17 on: February 02, 2016, 02:20:29 am »
At last some fresh innovation from Tektronix.
 

Offline crispy_tofu

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Re: New Tektronix Logo
« Reply #18 on: February 02, 2016, 02:23:23 am »
Nope, don't like it.  :(
 

Offline AF6LJ

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Re: New Tektronix Logo
« Reply #19 on: February 02, 2016, 02:27:54 am »
I like this one better...
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Offline xrunner

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Re: New Tektronix Logo
« Reply #20 on: February 02, 2016, 02:29:38 am »
I like this one better...

Yep ...  8)
My friends say they're procrastinators. I say I've been meaning to tell them for years, but I just keep putting it off.
 

Offline forty-2

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Re: New Tektronix Logo
« Reply #21 on: February 02, 2016, 02:50:14 am »
My personal favorite:
 

Offline AF6LJ

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Re: New Tektronix Logo
« Reply #22 on: February 02, 2016, 02:55:46 am »
That one is good also.
Sue AF6LJ
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Offline miguelvp

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Re: New Tektronix Logo
« Reply #23 on: February 02, 2016, 03:03:44 am »
After seeing the old logos my first reaction was to check the ones on my scopes.

I just noticed that my 7613 doesn't have the logo (rack mount version) but my 7603 does ("portable" version).

I guess my 7613 is a clone :)
Nah, seems they didn't have the space. (well they do, but not by the model name)
 

Offline Hydrawerk

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Re: New Tektronix Logo
« Reply #24 on: February 02, 2016, 03:04:13 am »
Eh, who needs a new logo.
There is a new website, I hope that even some new scopes are coming...
http://www.tek.com/oscilloscope
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