Corporate logo changes are usually driven by insecurity. To feel important or relevant CEO's change the logo or company name. The NI one reminds me of Game of Life patterns my machine makes, a few pixels.
Such a waste of cash for the artwork, new signs, to reprint business cards, manuals etc. instead of putting it towards product development and R&D.
Apparently logos are a Picasso or something? General Motors executive director of Global Industrial Design, Sharon Gauci:
"The underline of the 'm' connects to the previous GM logos as well as visually representing the Ultium platform [GM's tech that powers electric vehicles]. And within the negative space of the 'm' is a nod to the shape of an electrical plug."
"The new GM logo features a colour gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the Ultium platform. The rounded edges and lower-case font create a more modern, inclusive feel."
Sorry... but Tesla is kicking your EV ass and a new logo doesn't make up for a bungled EV business plan, Nikola included.