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On Semiconductor is now onsemi
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Cerebus:
If you'd been inside a company while it was going through one of these rebrandings you might not say that. The amount of time, money and energy that gets wasted on them that would be better directed into, ooh I don't know - making sure that you don't run out of product, is colossal. It's also an indicator that there are idiots in charge, which is never a good sign if the continued smooth operation of the company in question is something that might affect you.
magic:
Wait until the first page of every datasheet contains nothing but their new logo and a notice about name change :-DD

Kinda like they did to Fairchild a few years ago |O

LMAO, the first victims are here, they really did it :palm:
https://www.onsemi.com/pdf/datasheet/ne5532-d.pdf

Come on guys, you can do better. This one is still waiting :--
https://www.onsemi.com/pdf/datasheet/2n3904-d.pdf
Cerebus:

--- Quote from: magic on September 03, 2021, 11:53:03 am ---Wait until the first page of every datasheet contains nothing but their new logo and a notice about name change :-DD

Kinda like they did to Fairchild a few years ago |O

--- End quote ---

OFFS, that really annoyed me with the Fairchild data sheets, and now they're doing it to their own.

Going back to my previous posting, just how much money is being wasted making sure that every datasheet gets updated. Then there will have been the hours and hours in meetings involving all the most valuable and most expensive people in the company (almost always the two are mutually exclusive) where they decided if the former Fairchild datasheets get one or two preface pages. Arrrggggghhhhhh ...
tom66:
As a younger professional engineer, the result of this branding change has meant I have increased the number of onsemiā„¢ parts used in my designs from zero to ten, which represents an infinity% increase in design wins.  The net result is that infinitely more parts will be purchased and so therefore the $100mn spent on the rebrand, marketing wa ...er, I mean consultants, updated datasheets, and frustrated greybeard engineers has been a net win.
ataradov:

--- Quote from: magic on September 03, 2021, 11:53:03 am ---Wait until the first page of every datasheet contains nothing but their new logo and a notice about name change :-DD

--- End quote ---
Not only it is already happening, there are datasheets that have both new and Fairchild notice. Soon datasheets will have entire corporate history attached to them.
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