General > General Technical Chat
On Semiconductor is now onsemi
langwadt:
--- Quote from: james_s on September 03, 2021, 04:48:21 am ---I struggle to think of a corporate rebranding that didn't make me roll my eyes. Even more so since they are usually announced with such fanfare, it's hard to believe that there are people on the payroll who actually think changing an established brand to make it fresh or that coming up with gushing corporate wank actually impresses the people who buy the products. Marketers exist in a different reality than engineers.
--- End quote ---
you are probably not the intended audience. The numb-nuts at the stock-market that will run after anything "new" is
Cerebus:
--- Quote from: langwadt on September 03, 2021, 04:05:32 pm ---
--- Quote from: james_s on September 03, 2021, 04:48:21 am ---I struggle to think of a corporate rebranding that didn't make me roll my eyes. Even more so since they are usually announced with such fanfare, it's hard to believe that there are people on the payroll who actually think changing an established brand to make it fresh or that coming up with gushing corporate wank actually impresses the people who buy the products. Marketers exist in a different reality than engineers.
--- End quote ---
you are probably not the intended audience. The numb-nuts at the stock-market that will run after anything "new" is
--- End quote ---
I suspect that isn't the real audience. A few people inside a company that's rebranding might use that as an excuse, but the real audience is the instigators. They need to convince themselves that they are doing something. At least it is less destructive than any number of 'bright ideas' for changes in the company that they might have. It's surprising how much better companies work when the senior management don't do anything at all. Sometimes playing golf all day or going on junkets is the best thing they can do for the company.
Tomorokoshi:
How about... two blue lines?
langwadt:
--- Quote from: Cerebus on September 03, 2021, 04:14:51 pm ---
--- Quote from: langwadt on September 03, 2021, 04:05:32 pm ---
--- Quote from: james_s on September 03, 2021, 04:48:21 am ---I struggle to think of a corporate rebranding that didn't make me roll my eyes. Even more so since they are usually announced with such fanfare, it's hard to believe that there are people on the payroll who actually think changing an established brand to make it fresh or that coming up with gushing corporate wank actually impresses the people who buy the products. Marketers exist in a different reality than engineers.
--- End quote ---
you are probably not the intended audience. The numb-nuts at the stock-market that will run after anything "new" is
--- End quote ---
I suspect that isn't the real audience. A few people inside a company that's rebranding might use that as an excuse, but the real audience is the instigators. They need to convince themselves that they are doing something. At least it is less destructive than any number of 'bright ideas' for changes in the company that they might have. It's surprising how much better companies work when the senior management don't do anything at all. Sometimes playing golf all day or going on junkets is the best thing they can do for the company.
--- End quote ---
that depend on whether you just want a "boring" stable company that makes and sell stuff, or you want to make press releases create hype for investors and make bank on stock price ..
schmitt trigger:
I think that is the ultimate reason.
Every thing else is just a smoke screen.
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