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On Semiconductor is now onsemi
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rsjsouza:
I don't like these branding / website changes as well (it also gives me the impression that marketing feels the need to show that is doing something) but, for starters, "On" was a very stupid name - not trademarkable and way too simple to carry any idea of what your company did.  Sure someone could have thought of that after all these years (even better: before they came public with it), so :palm:

Such change may indeed indicate a radical change on their product offerings, which can make easier to identify legacy from current products over the years - however, the amount of man hours inside the company that is invested in such changes is indeed massive. Oh well, hopefully us users won't suffer too much from it.
james_s:

--- Quote from: Cerebus on September 04, 2021, 05:37:44 pm ---You know that you're in with a bunch of nerds engineers, when "Rolls-Royce" is synonymous with 'jet engine' not 'flash motorcar'.  :)

--- End quote ---

I think I've seen a Rolls-Royce car 2 or 3 times in my life. Rolls-Royce powered airliners fly over my house every day, I've ridden on a handful of them, and the WWII era Merlin V12 is one of my all time favorite machines. I definitely think aviation first when I hear "Rolls-Royce".
Cerebus:

--- Quote from: james_s on September 04, 2021, 05:48:12 pm ---
--- Quote from: Cerebus on September 04, 2021, 05:37:44 pm ---You know that you're in with a bunch of nerds engineers, when "Rolls-Royce" is synonymous with 'jet engine' not 'flash motorcar'.  :)

--- End quote ---

I think I've seen a Rolls-Royce car 2 or 3 times in my life. Rolls-Royce powered airliners fly over my house every day, I've ridden on a handful of them, and the WWII era Merlin V12 is one of my all time favorite machines. I definitely think aviation first when I hear "Rolls-Royce".

--- End quote ---

There's a commercial off-street car park in Brewer Street in Soho, central London. Business used to take me there on a regular basis making service calls where using public transport is impractical. It's a small car park, and it's very expensive (Currently £9 for 30 minutes, £60 for a day. I wasn't personally paying for it - ultimately the clients who chose to situate themselves in such a high rent district were.).

Every time whatever econ-o-box my then employer was entrusting me with was parked there it looked very out of place, what with all the  other parking space being taken up with Rolls Royces, Ferraris,  and the odd Porche or Masseratti.
SiliconWizard:
I don't care much. I (and many of us) were already used to calling them "On semi". I admit I don't particularly like their new logo and their new web site, but we'll see what else it all changes.

What can be annoying with those name changes is having to modify your component databases. Depending on how their are designed, it can be little work, or a lot of it.
magic:

--- Quote from: Circlotron on September 03, 2021, 10:56:57 pm ---It says something strange about human nature that people are getting worked up about a minor name change while there are so many other far more consequential things going on in the world right now. It’s like we make an issue of things we think we can handle and shut out things that are too big.

--- End quote ---
Excuse me, I hate everyone and complain about everything, every other day.
Also about the big problems of the world and their root cause, which is of course we all know who and what :-DD
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