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On Semiconductor is now onsemi
schmitt trigger:
On Semiconductor is now onsemi Yes, in all lowercase letters.
My first reaction? WTF! :palm:
Browsing its website it is obvious that the portfolio has been pare down. Significantly.
That strategy I totally get. They want to focus on higher profit margin devices, which commodity items definitely aren’t.
So. That is the reason to re-invent your identity, to rename your previous name all in lowercase?
To me this the semiconductor company formerly known as Motorola: SCFKAM.
Cerebus:
Maybe the new head of marketing is an ee cummings fan?
ataradov:
The logo looks like one of a million startups that make smart water bottles of other BS like that.
sleemanj:
Everybody already shortened them to onsemi and their domain name was onsemi.com, so kinda makes sense to make that the actual name of the company.
ataradov:
Yes, but all lower case? ON Semi would fine. But I guess they felt it was not enough of a change.
It will be awkward as hell to write documents where the name of the company goes first in a sentence. It will forever feel like something is missing.
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