Besides, plasticizer migration works the opposite of how you think: it migrates from soft plastics to hard ones and softens the hard ones. Plasticizer migration would result in the plastic going soft, not in the rubber going gooey.
Yup. The worst offenders (as in way too much plasticizer) in my experience are fake "silicone" leads, which are really just overly-plasticized PVA.
The result is that if you keep them in a plastic box, the lead can literally meld into the box, due to the plasticizers.
I assume you mean PVC? (PVA is the water-soluble polymer in white school glue and wood glue.)
I often want softer multi-strand wires, and don't usually need the high temperature capability of silicone leads, so I wouldn't mind them being PVA or some other non-silicone plastic, but the migrating plasticizer makes them annoying to store; they need to be stored away from anything plastic, including cutting mats and such.
FWIW, the softest PVC wires I've found that you can buy today* are the LifY from Kabeltronik. Many manufacturers make LifY, but most use the coarsest stranding allowed under the LiFY wire code. Kabeltronik uses much finer stranding.
For example, for 0.25mm
2:
Standard flex LiYv for reference: 14 x 0.15mm
Helukabel LifY: 65 x 0.07mm
Kabeltronik LifY: 128 x 0.05mm
For larger cross-sections (0.75mm
2 and up) Lapp also resells really nice, super soft LifY.
Wire stranding alone doesn't tell the whole picture, but the Kabeltronik and Lapp are really, really soft.
I have a feeling that newer wires and cables are stiffer in general. To some extent that may be to make them environmentally friendlier, but I think a lot of it is just companies being cheap.
For example: at work, I found three reels of RG-174 cable. Two from Huber+Suhner (Swiss made, currently around $400/100m) and one from Tasker (made in Italy, around $100/100m). Despite both being the same spec, the H+S one is nice and soft, with smooth, flexible PVC insulation, while the Tasker one is stiff, with rough, matte, inflexible PVC insulation. The Tasker's insulation is admittedly easier to strip, but for test leads and the like, I have to use the H+S. I'm not sure why the flexible PVC would be more expensive, but it must be...
*At work I have a few old spools of Swiss-made Soflex PVC wire that is super-flexible. It also uses the 128 x 0.05mm construction. But the company that made it was sold multiple times over the years and as best I can tell, hasn't been made for many years, even before the current owner, Nexans, closed the Swiss wire plant. Nexans doesn't appear to super-flex wires at all, they seem more focused on electrical installation and transmission.