The usual reading of the color markings are:
The first band is the nearest at the end of the component body.
The last band (if it is in same position as the first, to the other end) has a little more distance from the previous one.
When the resistor has pre-formed leads for vertical mounting, the first band is the top one. The resistor in the photo is this case, because the longer lead is insulated.
The color coding, of the bands next to the value, is sometimes very confusing; I have somewhere a few resistors of 10R and a few other bands (I don't remember how many!), that do not agree with any table. With the manufacturer unknown, to find a data-sheet, the meaning is a little dark!