When you think about it, the entire trend in media of all forms seems to be moving away from selling content on physical media. I think there may be a market for your blogs on physical media but in this day and age, it would be pretty much a niche. Its understandable that you want to make money for your excellent blog which you no-doubt put a lot of work into but monetizing the blogs directly probably wont buy you that much.
To me, if I were in your shoes, I would think of the blog entries themselves less as monetizable content and more loss-leading, give-away stuff that drives so much e-commerce and that you leverage into making other things happen. You have traffic, you have buzz, you have a lot of people that think well of you and what you have to offer. You have a base of both professionals and advanced amateurs that are HIGHLY desirable as customers. Now, what can you do with that?
Yes, my content has always effectively been a "loss leader". And of course I currently make most of my money through various forms of advertising, but that isn't exactly a reliable form of revenue, so it's no surprise that I have been thinking about ways to gain additional revenue streams to make it more stable income.
This DVD thing isn't really designed to make much money, it's just that many people have asked for it for quite some time now. So just wondering if it's worth my while to pursue and spend time on. i.e. would it make a reasonable monetary return for effort put in.
A question that needs to be asked: can the EEVBlog and Dave be built up into a proper brand? I think the answer is "yes". T-shirts and small batches of electronic doo-dads are nice and a step in the right direction, but really, I would think about making the t-shirts serve as advertising, helping to drive more traffic to whatever it is you really want to do. This board is the same thing, a traffic generator. This place and what you do is cool! Sell it as such. An obvious target would be the higher end of the maker movement. You have a lot more in your head that you can EVER express through the blog. Educational media, value-added stuff that you really COULD monetize, is an obvious product area.
Yes, the EEVblog is a real brand with some value, and I have know that was obvious from very early on.
Yes, value-added stuff will surely come, currently at the intent stage.
Downside: doing this and remaining a one-man band would be a challenge, and scaling up and increasing your overhead and headaches with employees and such presents its own problems. Some startup capital would be handy. I'd front you some money but I am poor. :-)
Startup capital would gain me essentially very little. In fact it would probably be more a hindrance than anything else.
Money doesn't magically make things happen when it comes to content (the real major avenue for any expansion for me), only time an energy does. It doesn't really cost much money to produce content.
The only money I really need at present is enough to pay the bills and keep me doing this full time.
I've explained some reason why extra people aren't really going to help at this stage. That would only come into it if I was spending all my time running a shop or mail order business etc, which of course I have no intention of doing, apart from selling my own niche products, which is something I have enjoyed doing for 20+ years.
I know million dollar mail order businesses that sound impressive, but they have very low margins, work long hours, and ultimately take home less than what I do. That kind of business is not for me, it's not something I enjoy.
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But wherever you go, its all about your BRAND. Cant emphasize that enough.
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Yep, well aware of that

Dave.