maybe there's semantic confusion here (at least by me). look at the switch below. here, the standard for ON is by pushing the bottom part of the switch, hence protruding the top part. so what actually up and down? pressing "down" = ON, or protruding "up" = ON?

I agree, these particular kinds of switch are a bit confusing at first sight.Even after I get used to them,I still don't like them!
Other than those,it's pretty much a cultural thing about which you prefer.
Non-Technical people happily go from one country to another without any trauma about switches.
After all, if a light switch is off ,you can't make it more off by operating the switch the wrong way,or vice versa.
Technical people have got used to the fact that some switches work one way,& the others the other way.
Most equipment has some indication of on & off.
I hate it when manufacturers remove the indicator lamps from their equipment & rely on the switch position to show "on".
Like Weller soldering irons,the old ones had a light,the new ones just use a red blob on the switch.
You don't know if the thing is on until you try to solder & find it's switched off on the wall!!

VK6ZGO