Looking into the holes on a 3M board I have, if the light is at the right angle I can see that the contacts are not silver colored but more of a golden copper color. If it they had gone to the expense of gold plating, it seems they would have at least mentioned that. I am certainly no expert so this is just a guess, but it may be some type of phosphor bronze alloy.
If the unboxed boards from that seller are gold plated, then the price is a steal. Even if not, and they are just the standard 3M board, it's a good enough deal that I will probably order at least one, and maybe one of the boxed versions too, just to compare.