Sometime low price/higher quantity sold gives more profit than higher price/lower quantity.
But, honestly 10-15% is not too much of a raise in price. I do wonder if the raise in the U.S. Dollar will start having any deflationary impact on this imported gear though.
It will be interesting to see in 2015 if there is any competitors who will even come close.
Surely Owan, and the others will try. Or has Rigol spanked them so damn hard they are just going to give up?