Unless his teeth left a barcode imprint I don't see how that worked.
I agree that the video is BS... Who would want to track the fact that they had eaten an apple anyway...
I was simply pointing out that a barcode on an apple was not really a <facepalm> thing.
The company I work for handles many thousands of tonnes of export apples on behalf of exporters such as ENZA, MrApple, Luvya, etc.
Some varieties for some destination countries are barcoded.