Ok 50:50 so far. But what might be the motivation for such a big discount? Usually it's because:
a) They are clearing out older models as newer ones are about to replace them, or
b) To clear out excess unsold stock, or
c) Because the previous pricing was artificially inflated to make the sale price look impressive.
d) As a loss leader to induce punters to buy other, more profitable lines.
I'm not sure any of these apply here except perhaps the last. Any ideas?