Sounds like Chinglish to me.
Was it very cheap by any chance?
Yup, that's some Chinglish for you

It wasn't expensive - I got a deal for what amounts to some $75 USD where I live. I'd say Xiaoyi aspires to the status of a somewhat premium Chinese brand. Or just represent what could hopefully be a new trend among Chinese companies. And by that I mean a webpage that doesn't make you want to cry and laugh at the same time (
http://www.yitechnology.com/), decent packaging, etc. They apparently made a decent action cam (competing with GoPro in the bang-for-buck department) and more recently - a dash cam. It even has its "*gate" - there are numerous user reports of the picture quality degrading with increasing temperature. I'll verify that in few days.