It appears to me like a big gimmick that is designed to lock the user into using a steady stream of proprietary consumables from this Juicero company. Same as the Keurig machines and Tassimo and so on.
While something like this Delonghi Magnifica is expensive, it does not lock you into any further purchases from the company, is not connected to the Internet and allows you to do all your settings (various volumes for sizes) yourself:
This is well worth the high cost. We have one running already flawlessly for probably 6-7 years now, being used daily to make numerous coffees, espressos, capuccinos... etc. All you need to add are whole beans of your choice, any milk of your choice (if you want) and water. That's it! The periodic descaling cycle and you are good to go!
If they can make a Juicer that works like this machine, but having to do with FRUIT then it would be a winner!
Even at twice the price.
It should have:
1) NO stupid premade juice packs, just add your own RAW FRUIT
2) Easy to clean system (water reservoir to flush machine)
3) Some settings for pressure/grinding/squashing options
4) Maybe additional container to let you add milk or some other ingredients
Just like this Delonghi coffee maker, which lets you add whole beans, water and milk container optionally when making capuccinos or lattes (by the way you don't have to use milk... you can use whatever milk-like beverage you want).
The coffee machine grinds the beans, or you can add your own preground stuff (like if the hopper is filled with caffeinated beans and you want to make a decaf... you add preground decaf). With the juicer... DESIGN it so add raw whole fruits to a grinding mechanism or let you add mushy or small bits of fruits to a non-cutting entry point. Maybe even allow addition of ice so you can get it to be like a slushy!
The coffee machine puts all of the coffee into a french press-like mechanism that then gets addition of steaming hot water and then a small press with tiny holes squeezes the mixture to keep out the particles of coffee and let the liquid out into your cup. Similarly, the hydraulic pump could squeeze the fruit pulp mixture to let out different amounts of either liquid only or varying degrees of pulp.
Finally, the use of an additional container that lets you add frothed milk (in the coffee machine example) can also be employed in the Juicer design. If you want to add certain other liquids, for example milk to make your juicer make a smoothie... that can be an option.
All of this could be put together with a menu system that has presets and a book explaining what ingredients to add. Or, you can have custom programmable entries to suit your tastes... Like more or less pulpy, more or less milk or whatever. Delonghi should just make a juicer using the same principles as their coffee machine, just built for Juicing instead of Coffee.
My point is, something like the concept I explained above would use:
1) your own fresh ingredients
2) the ability to process on the intake (grind/chop/etc) or not
3) add additional liquid (like milk) if desired
4) flush the machine with water from reservoir (to clean it out)
5) custom programmable and preset options with recipe book
6) one-button press
7) easy clean up using flushing from water reservoir
easy disassembly for cleaning
All of those features I have with my Delonghi as it applies to Coffee. This would be a $1000 Juicer that could be built to last and definitely would be worth it to Juiceheads.
They may already have that type of machine by the way.... But Juicero was built not for rich people but for people who can't afford that type of machine. Instead, they enter that lifestyle by buying a cheaper machine at a lower price but then pay more in the long run using these proprietary juicer packs.
Seems very similar to PRINTER MARKETING.....
Used to be an expensive professional-quality printer would give you lots of options regarding ink and you pay more up-front for the machine but then save in the long run because you have full control of it and the ink it uses.
Now these days the printers are made as cheap as possible to lock you in... and allow most people who couldn't afford a good printer otherwise to get into the game. Then the companies recoup that low profit on hardware by making it up on the consumables later.
This Juicero is nothing more than a stupid marketing technique applied to yet another aspect of our lives... except in this case people finally realize what it is.
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