Often, companies led by professional managers might focus heavily on brand and marketing at the expense of product quality. Founders, on the other hand, tend to stay grounded in the practical aspects of their business, ensuring the product or service meets customer expectations. When a company grows too large, there's a risk of losing sight of the core business, prioritizing corporate culture and stakeholder interests over actual product quality. This shift can lead to situations where the brand's reputation is compromised.
That is something Bill and Dave were
very careful to ensure didn't happen at HP.
When setting up a new operation, the new managers were bombarded with "Bill and Dave stories" designed to ensure they knew what made HP great. One that was relevant to this concerned Paul Ely in the mid 70s.
At that time he was the project manager for one of the HP minicomputers. It shipped on time, but there were many customer complaints. Packard investigated, found the complaints to be valid, and sent Ely a memo "Please do not ship products until they meet the advertised specification". In other words, don't play games with our customers; telling the truth is of paramount importance. That was, in HP terms, regarded as a stinging rebuke, i.e. career limiting material. Ely did the right thing. He framed the memo, and hung it in his office. Ely continued to rise through the ranks and had a distinguished career.
Another was Packard saying "If I find anybody saying increasing market share is a valid business objective, I will personally fire them".
When I was there, a standard training course was "building market-focussed organisations" (or similar, I forget). One of the core messages was that HP had to learn about what made their
customers successful, and that entailed knowing how the customer made it easy for their suppliers and for their customers. Once that was understood, HP could help HP's customers make it easier to satisfy
their customers.