I worked at an internship at BitBox Ltd last year (I'm going back this year as well.) BitBox is quite a small little company, I think less than 20 employees. Just an electronics design/engineering/manufacturing company.
I made a battery analyser and we found some surprising results:
http://www.batteryshowdown.com/ for the results. Basically cheap batteries are so close to the branded batteries that it might as well not matter which you buy.
Well, Channel 4 contacted my boss (Quentin Lister), and they did some filming there and it's ended up on Channel 4's Super Scrimpers.
UK viewers and possibly international viewers can see it here (skip to around the 10:30 mark)
http://www.channel4.com/programmes/superscrimpers/4odIt's a shame they mixed our scientific battery tests with the nearly completely unscientific robot rabbit and camera tests; there's too many variables with those to make use of that data unless you do a lot more repeats and use statistical analysis to figure out your outliers. (CCD/CMOS sensors for one use different power depending on light levels, frame rates, shooting modes... robotic rabbit has variable friction, motor design, direction, etc.) And they forgot to mention how small the difference was... The overall conclusion of the tests was "there is no major difference between brands of alkaline battery, excluding a few outliers... so just buy the cheapest alkaline you can!"
I made the PCB you see (it has an STM32 daughterboard) and the software running on the laptop, as well as the overall layout of the setup. The big lab power supply supplies the USB power, as the laptop can't power five STM32's at once (this was found out the hard way when the results went skewy depending on the laptop's charge and discharge cycle... fun bug to track down!)
So as far as I'm concerned I've had my 15 minutes of fame.