I'd also add that those tones could easily be used by YouTube, Netflix, Amazon etc. etc. etc.
They could, I suppose, also be used to track pirate copies of films, seed the torrent sites (are torrents still used?) with copies of media that's been 'stamped' with those tones and have the phone report back owner details (and yes, it's got potential flaws, my phone could 'hear' a dodgy copy of a film by accident etc. etc.)