How is this any different than "stop drop and roll" or D.A.R.E or March of Dimes or nuclear drills with children cowering under desks? We had this same stuff in schools 40 years ago - kids come home and tell mom how unsafe the "octopus" in the kitchen is, or how the dripping faucet is wasting water.
Energy has quadrupled in price since 9/11. Our economic woes have us blaming each other (ahem.. cough) for the problems because no one wants to make the hard choices. The cheapest way to have more energy right now is to conserve it. It's not about being green, it's about national security. And yes, SUV owners who drive them alone most of the time are un-american.
Hybrids can double mileage, but most SUV owners couldn't give a shit less. Ford had a good one, the hybrid package was dropped.