This is clearly a research result, thus it is probably an hand picked cell, among a batch, manufactured with the best materials and techniques...
When going from the lab to the factory floor unfortunately the blueprints pass through the cost cutting .. ehm manufacturing engineering department, where the performances are thrown away for dimes on the dollar
Its only a research paper... there are not results yet.
But
filssavi is keying on the important point - actual manufacturing and the cost cutting. Manufacturers are by nature less enthuse about something that lasts. The shorter something lasts, the more frequent the purchase.
Take Kitchen appliance. The manufacturer(s) have no reservation about saying "we change the XYZ so cusomters can 'date' the kitchen" - I heard a marketing exec said that on a live TV interview. So folks throw away perfectly functioning white color dish washers and refrigerators to "upgrade" to beige color ones, then stainless steel ones, recently they dispose of the stainless steel ones for "apple white" ones...
Even in the software industry, I recall the discussions in magazines (then less internet) windows 3x turning into Windows 95, then Windows 97, Windows 98, so on, as purely Microsoft's effort to create repeat customers. All to create an impression that you need to buy another newer one.
My opinion is, it is probably far more useful for both consumers and manufacturers to improve efficiency/endurance and deploy-ability verses improving longevity. Batteries that weights less and costs less but goes 400 miles on a charge and can recharge in 400 seconds would be far more successful as a product than a battery that can lasts 400,000 miles.