I've decided to do something about the electronics/hacking itch I've had since I was young, and now being financially in a position to do so, am investing in a modest but capable electronics workshop again with some semi-decent tools I wished I had when I was younger (is there a place to discuss workbench setups/battle stations here?), so I can be a bit more serious about electronics and hardware hacking.
Though what surprised me, presuming that Jaycar was still the 'go-to' when I started my workshop project a week ago, was how hard it was to find semi-decent tools that weren't no-name branded, or tools that were competitively priced. I get the whole markup-profit thing, though I was quite surprised to see Bunnings had a good $30 discount on Weller's WE1010 soldering station compared to Jaycar. Sydney Tools carries things like USB Device Multimeters (Klein brand, which seems to be mid-range), though the best I could find out of Jaycar's website was a simple LCD voltage meter. Sydney Tools also had Klein multimeters generally.
Maybe it's just that Jaycar's website sucks?
I would've thought that Jaycar had a few more tool options available, such as a few more well-known electronics brands and options including hot air rework stations, oscilloscopes, power supplies, and so on targeting serious enthusiast/semi-professional markets. Seems like a missed opportunity to only stock basic tools from brands that aren't considered beyond basic entry-level hobby tools. It'd be nice to see some tooling from Rigolm Klein, Hakko, and so on sold through Jaycar.
Jaycar certainly has a massive advantage over Altronics (I like Altronics' website though) in that Jaycar has hundreds of stores (268 according to their store finder as of writing) spread throughout regional Australia, as well as the cities, which makes a massive difference for someone like me that lives regionally where postage can be slow, if not relatively expensive, at times. Its also nice to get hands-on in store, something I greatly miss over ordering online, despite that online ordering is a huge convenience with an exponentially larger selection.
All that said I'm just breaking back into the electronics scene after a two decade hiatus, so maybe I've missed the mark completely...
If that is a ploy to draw in a younger customer, it ain't working.
I'm probably not as young as 'younger customer' now (mid-30s) though I agree it's a poor ploy.
That said, if they want to get younger people into Jaycar: lean in hard on the makerspace/hackerspace/enthusiast market, especially electronics and robotics. Sponsor local makerspaces (if there are any nearby), and if they have enough space in store host basic classes on soldering, small electronics, etc. like some games stores do with dungeons and dragons/other card game nights.
What got me into electronics initially was Dick Smiths' Funway to Electronics. Do that, and start building a following.