There are many applications where the heat is what you need but this ban targets the lighting applications I think. So, this won't affect the niche, special purpose applications directly. Indirectly, incandescent/halogen/IR bulbs are going to be less popular so expect their retail price to raise.
It is also true that incandescent type bulbs are 100% efficient when you consider that no energy is wasted but instead emitted by radiation, convection and transmission. In residential applications when you heat a house anyway then this works just like a 98% efficient heater with 2% efficient light source in one package. Leds go closer to 90%/10% proportions. So at any given light flux required, you can use 2%/10% = 20% of energy and emit 20% of 90%/98% = 18.4% of heat of incandescent. Of course if this is illuminating solar freakin roadways application in the middle of the winter and you melt snow with resistive heater anyway then this saving does not make any sense.