NASA really needs to start scraping the bottom of the pop culture barrel.
If they want to be popular, yes. If they spend millions in stuffy PR nobody is interested in, instead of spending that money wisely (bread and circuses), they're the ones at the bottom of the barrel.
Note, I never said that is what they should be and do. I only wondered why they're so inept at playing the popularity game. Takes one to know one, eh?
I think there's just not enough monosyllabic prose in NASA press releases in general.
Most humans are utterly, utterly stupid, yes. To get popular among them, you do need to stoop to their level.
There is a stark difference between humans are theoretically capable of, and what humans are currently doing. As I've already mentioned, me myself am not going to do diddly shit to help current humanity get off this rock; if they do, I'd consider it a small miracle for them, and tragedy for the rest of the universe.
Yet, I do try to keep hopeful. Maybe some of the current/future generations do better, and start to do something sensible instead of building comfy nests for themselves to die out in. If that were to happen, I'd be happy to help, even without any chance of being there myself, or immersing myself in voyeuristic videos of their exploits.